“I’m very excited that the news is finally out,” said the Brazilian superstar after being confirmed as co-headliners ahead of Manchester City’s meeting with Inter at Istanbul’s Ataturk Olympic Stadium on June 10.
Brazilian superstar Anitta has been announced as the co-headliner of the 2023 UEFA Champions League Final Kick Off Show by Pepsi® to entertain fans with Burna Boy until Manchester City’s meeting with Inter at Istanbul’s Ataturk Olympic Stadium on the 10th. June
After scoring a massive global hit with Involve in 2022, Anitta is in the midst of a record-breaking year that includes her fifth studio album, Version of Me, and a Grammy nomination for Best New Artist.
Born in Rio, the 30-year-old had his first No. 1 hit in Brazil in 2013 with Jane. A major star across Latin America, the multilingual Anita is increasingly a global phenomenon, entertaining substantial audiences in the US, Europe and beyond.
Now in its seventh year, the UEFA Champions League Final Kick-Off Show by Pepsi® – formerly known as the UEFA Champions League Opening Ceremony – brings together music, sport and culture in a show-stopping performance. The event will be broadcast in more than 200 countries and territories, as well as on UEFA.com and the official UEFA YouTube and UEFA Champions League TikTok channels.
“This season’s spectacle promises to be unforgettable, with an exciting line-up of artists set to take to the stage ahead of the UEFA Champions League final in Istanbul,” said UEFA Marketing Director Guy-Laurent Epstein. We are proud of our long-standing partnership with Pepsi, which enables us to bring even more excitement to our fans, and we look forward to sharing this season’s UEFA Champions League kick-off show with Pepsi with everyone.”
For the first time ever, fans have the chance of a lifetime to be a part of the performance and can visit the @PepsiGlobal TikTok channel for more information.
Gustavo Reyna, Pepsi’s senior director of global marketing, added: “Every year, we’re proud to work with the biggest and most exciting names in music to deliver first-class entertainment moments for fans around the world.
“This year’s UEFA Champions League Final Kick Off Show will be co-headlined by Pepsi® with global superstars Anitta and Burna Boy – two artists who embody our thirst for more visions, which celebrate people’s thirst for life – and we’re delighted to see the #PepsiKickOffShow challenge Fans are actively being a part of this unexpected show. It’s going to be a really great spectacle!”